Japanese design – studio Yoy-idea consists of two people. Yuki Yamamoto is industrial designer and Naoki Ono interior and space designer. On the border between this two design areas we find projects that break down the notion of a particular item, it’s purpose and ways of use. A painting becomes a place to sit, “paper” sheets start serving as shelves. Yoy-idea actively participate in all famous exhibitions world wide. They are going to present their new products at the Salone del Mobile in Milan for the third time this April. We spoke to them before the upcoming event to find out what they are going to bring to Milan, how does European Design Week differ from the one in Tokyo and what is their aim and what they search for when working under their projects. Interview by Tanya Karabanova.
What is the main idea behind your projects? What do you want to demonstrate / say in your work?
– We are always seeking somewhere between 2 things like space and objects, 2D and 3D, real and fiction etc.
Does it happen that you have ideas that you can’t realize because the appropriate material doesn’t exist?
– Sometimes it happens. But as for materials, we always seeking ones that is not expensive and not unavailable. That’s because what we would like to create is not experimental art but available product to everyone.
What project are you currently working on?
– We are preparing some chairs and lamps for Salone being held this April.
You took part in TOKYO DESIGNERS WEEK. In your opinion, what advantages and disadvantages does this event have in comparison with Salone
– Tokyo Designers Week was a bit smaller than Salone. Although t is good for promotion to the ordinary people, but less business people than Salone.
Post by Tanya Karabanova